The South Granville Summer Social Club
Our 2025 summer campaign runs from June through August. Inspired by the easy charm of Italian summers and aperitivo culture, this year’s programming is designed to bring warmth, vibrancy, and foot traffic into the neighbourhood, supporting our local business community through thoughtful, public-facing activations.
Here’s What’s Happening
Bend & Flow Yoga
Free, all-level outdoor yoga classes return to the park just off Fir Street. These sessions have been a consistent draw, with participants often heading out for brunch, coffee, or a browse through nearby shops after their practice.
VMO Plaza Concerts
Two live evening performances will transform our plazas with classical interpretations of contemporary music. These concerts are designed to create a cultural gathering space that’s relaxed and family-friendly.
GranVino Wine Walk
This ticketed wine tasting event invites guests to explore the neighbourhood with a wine cup in hand, visiting participating stores and galleries for sips and in-store activations. GranVino is designed to bring new audiences directly into South Granville businesses. (All host spots are currently full.)
Small-Scale Activations
There’s more! We’re working with local groups to activate the plazas. This year’s small-scale activations range from live painting, to karaoke to an introverts book club and more!
Promotion & Placemaking
You’ll notice seasonal décor, music, signage, and furniture in the plazas to help set the mood. We’re also promoting the campaign through
social media
e-mail campaigns
media partnerships
various print media (our concierge team will visit your business soon to offer campaign flyers)
and, for the first time ever
a Spotify podcast ad and
a bus ad
We encourage members to lean into the campaign: decorate windows, offer summer specials, or help spread the word online.
How to Get Involved
Activate Your Business
If you’re doing something fun, let us know so we can help amplify and share.
Send an email to Svenja at marketing@southgranville.org
Share the Campaign
We’re stronger together. If you’d like to receive a content package with graphics and sample captions for your own social media channels, please let us know!